Papas Capira faced critical packaging problems: the boxes crushed easily, leaked grease and hurt the customer experience. From the first technical analysis to physical testing of the design, Kreat Up developed a stronger package with a grease barrier and an attractive presentation that raised the brand’s value.
Tailored structural and functional solution
Papas Capira had everything it needed to stand out: flavor, quality and an authentic offer. But its packaging reflected none of that. It crushed easily, leaked grease and created an unappealing experience for the end customer. When they came to us, we understood this was not just about improving a box, but about helping communicate the real value of their product from the very first touch.
Want to know how we solved it and the impact it had on the brand? Here is the full story.
Better consumer experience
The new package changed the way customers interact with the product. Thanks to its stronger, more functional structure, the fries now arrive in great condition, with no leaks or deformation. Consumers also responded well to the switch to paper-based materials, as they value brands that care about their environmental footprint. The result: a more satisfying purchase experience, positive feedback and greater brand loyalty.
- Get expert advice to choose the right packaging for your product.
- We guide you in selecting the most functional and durable material, with responsibly sourced options.
- We develop solutions that balance function, visual impact and material responsibility.
- We prioritize paper and cardboard materials, including FSC-certified options, without compromising quality.
- We customize the packaging so it represents your product from the very first touch.
Stronger brand identity
Beyond solving the technical problems, the new package became a key communication channel for Capira. Its shape, presentation and choice of materials now reflect the brand’s values: tradition, quality and approachability. The change has helped project a more consistent, trustworthy image and strengthened its position with consumers and in the market.
